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Eric Bindus

I build audiences, then connect them to brands and revenue.

Creative strategist and content operator. I develop content strategies and execute them through production. I started two baseball brands (325K+ combined followers across platforms, not unique people) and plan content for other creators. $20.3K in combined all-sites tracked affiliate sales in the previous 12 months.

See the work Get in touch
Founder of DingerunsStrictly Catchers
Creative strategyScripting and filmingEditingContent systemsPartnerships and affiliate

Work, and what it produced.

Two baseball brands I founded and run. My work for other organizations is kept separate, further down, so it is clear which is which.

254K

Followers across Instagram, TikTok, Threads and Facebook, as of October 2026.

Dingeruns

My own brand. I founded and operate it. Started in 2019, as a high school freshman.

I started Dingeruns to connect with baseball fans, with content that creates excitement, emotion and a connection to the game. The audience came first. Partnerships and affiliate sales came later, built on the trust that audience gives. I build and manage it: short-form content, distribution and partnerships.

Instagram145K
TikTok70K
Threads22K
Facebook16.9K
Skills
Brand building, audience psychology, creative strategy, community, partnerships
My role
Founder and operator. The creative, the audience and the business around it are mine to answer for.
74K

Followers across Instagram, Threads and Facebook.

Strictly Catchers

My own brand. I founded and operate it. Started in 2020 during COVID, from zero.

I'm a catcher, and I wanted a page for the catching community. It started with interesting equipment and clips of talented catchers. Over time it became a platform for creating content with companies, reviewing gloves and catching equipment, and building brand relationships. It reached 60K on Instagram from a standing start.

Instagram60K
Threads13K
Facebook1K
Skills
Niche audience development, community, product content, equipment reviews, brand partnerships
My role
Founder and operator.

Four case studies.

One brand I built myself, one creator I wrote a plan for, and two organizations I worked for. Each one says what my role was, what I did, and what happened, without crediting me for what other people did.

Orangetheory.

One role at the same company that combines three functions: managerial responsibilities, social media marketing and sales. I describe the content work and the sales work separately below, because they are different kinds of work.

Management and social media marketing

Orangetheory Fitness

Social Media Marketing & Sales Associate, with managerial responsibilities. Akron and Canton studios. August 2026 to present.

I manage and create content for both studio accounts. I help set up how the content gets made, and I make it myself.

Strategy and systems
  • Establish content standards for both studios
  • Build repeatable workflows for planning and publishing
  • Organize the content process
People and coaches
  • Coordinate the people involved in the content
  • Carry managerial responsibilities in the role
  • Help coaches build their personal brands
Hands-on execution
I write the scripts, film, edit and publish. I do the work myself, so I can carry out the strategy and not only plan it.
I started in August 2026, so no results are claimed here yet. Watch "This is Orangetheory" in the film room.

Sales

Orangetheory Fitness

The sales part of the same role. August 2026 to present.

Scope
One of the three parts of my role at the same company, separate from the content work.
What I do
I work with members and prospective members and sell memberships, and I am paid on commission.
Sales and content are separate kinds of work. I do not use one to explain the other, and no sales figures are shown here.

Brand partnerships.

Companies I've worked with through my baseball accounts, and how each relationship actually worked.

Affiliate results.

Tracked affiliate results over the previous 12 months, as shown in my AvantLink dashboard with all of my websites selected. These are combined totals across everything I promote through it, not results for a single brand.

$20,276.63

Tracked salesTotal value of orders tracked to my affiliate links. This is sales revenue, not my earnings.

216

OrdersIndividual purchases tracked to my links.

$3,041.42

Affiliate earningsMy commission on those sales. A separate, smaller number than sales.

What this shows. Hands-on experience with affiliate marketing, audience monetization and conversion-focused content, with real tracking behind it.

What it doesn't claim. The totals are not from one video or campaign, and they are not tied to one brand. A purchase also depends on the product, the price and the buyer, so I'm not taking credit for every order.

Source: AvantLink affiliate dashboard, previous 12 months, all websites.

Growth on accounts I've worked on.

Three accounts that are not mine. For each one my role is stated, with the follower count at the start and the level reached. The growth belongs to the account and its team. My part is what is described.

Where it startedGrowth since

Column heights are drawn to true scale.

What I can take on.

One piece or the whole process. Every item here comes from work I've already done, and the line under it says where.

Get in touch
  • Creative strategy and directionContent ideas, scripts, series and publishing schedules, and directing shoots as they happen. Done at The 9-Hole, at Orangetheory and on my own brands.
  • Production and editingFilming from a script, long-form editing, YouTube thumbnails, and cutting the best moments of long videos into Shorts and Reels. Done at The 9-Hole, OTU Baseball and Orangetheory.
  • Content operationsPublishing consistently, batching content, bringing the right people into the process, and setting standards that hold up. Done at Orangetheory and Oppotaco.
  • Partnerships and affiliateSponsored and product-focused content, creator recruitment and affiliate channels. Done with JustGloves and other baseball brands, and at OTU Baseball.
  • Personal brand coachingHelping coaches and creators develop their own presence. Done with coaches at Orangetheory.

Experience.

I'm studying Business Management at the University of Akron. What I founded and run myself is listed apart from what I did for other organizations.

My own brands

My own brands
RoleBrandDatesWhat I do
Founder and operatorDingeruns2019 to presentA baseball media brand I started as a high school freshman to connect with fans. I run the content, the audience and the partnerships. Monetization came later and grew out of the audience.
Founder and operatorStrictly Catchers2020 to presentA page for the catching community. Equipment, clips of talented catchers, gear reviews, and content made with companies.

Work for other organizations

Work for other organizations
RoleOrganizationDatesWhat I do or did
Social Media Marketing & Sales AssociateOrangetheory Fitness, Akron and CantonAug 2026 to presentOne role that combines three functions. Management: I carry managerial responsibilities, including coordinating people and setting standards. Social media marketing: I create and manage content for both studio accounts, build content systems, write scripts, film, edit and publish, and help coaches build their personal brands. Sales: I work with members and prospective members, sell memberships and earn commission.
Affiliate Channel Lead (past role)OTU BaseballFrom 2022, lead from summer 2024Involved with OTU Baseball starting in 2022, and led its affiliate channel starting in summer 2024. I recruited creators, including Chips Performance, who went on to generate revenue for the company, and I turned long-form video into short-form content aimed at views and conversions. This is historical experience: I have no active responsibilities there now, and the affiliate operation is currently paused.
Social Media Marketing SpecialistOppotaco2021 to presentI help run the account for founder Hyung Cho, alongside a partner. I publish multiple times a day, batch content, take part in brand direction conversations, and help connect Oppotaco with opportunities. Earlier, that included OTU Baseball's affiliate channel.
Creative StrategistThe 9-HoleOct 2024 to Dec 2025Ideas, scripts, publishing schedules, YouTube thumbnails and long-form edits, plus cutting long videos into Shorts and Reels. I helped direct content in real time and did outreach. Instagram grew from 5K to 20K in under a year during my time there. 20K is the level reached then, not necessarily the current count.
Social Media and Content CreatorEarlham College BaseballAug 2024 to May 2026Produced and edited video and ran content strategy for the program. Played on the 2026 regular season championship team.
Marketing InternYntegrity MarketingSummer 2024An early professional experience applying marketing in a real business, with founder and owner Hyung Cho. I managed social media accounts, created content and contributed to marketing strategy, and completed his Professional Selling course. I began leading OTU Baseball's affiliate marketing efforts during this internship, and saw how marketing, sales, content and operations work together.

Earlier: Teaching Assistant for Intro to Marketing at Earlham College (Aug to Dec 2025) and Marketing Intern at the Hangout Collegiate Baseball League (Summer 2025).

Eric Bindus

A catcher's view of social media.

A catcher sees the whole field and calls the game. I work the same way: read what's happening, choose the next play, and repeat until it compounds.

I started Dingeruns in high school because I love baseball and wanted to make fans feel something. Strictly Catchers came during COVID, built for catchers like me. Along the way I learned the rest of the process: scripting, filming, editing, distribution, partnerships, and what a post is worth once it's live. I'm based in Stow, Ohio.

University of AkronBusiness Management. Expected graduation Fall 2027
Earlham CollegeThree years, marketing with an economics minor, while playing baseball

Faith. Work. Discipline.

Let's talk.

Brands and clients: tell me what you're making. Employers: tell me about the role. Pick the path that fits and I'll take it from there.

I reply the same day or the next.

dingeruns@gmail.com
LinkedIn
Instagram, @dingeruns145K TikTok, @dingeruns70K Instagram, @strictly_catchers60K

I reply the same day or the next.